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LuisBracamontesNetherlandsCommunication & MarketingVRisch, Virtual Reality for BusinessThe evolving VR narrative: How contemporary creators are reinterpreting storytelling for Immersive media"Memorial to Forgotten Sounds", presented in NIME Conference May, 2017 in Copenhagen, Denmark, and in Ars Electronica Festival September, 2017 in Linz, Austria. "Time Traveling to Let You Go: 360º Interactive Queer Poem", Honorable Mention at the TechCrunch Hackathon in San Francisco, 2018.
Luis Bracamontes is a digital media producer & queer poet specialised in Storytelling with VR & AR. He's the Content Manager @bunq & Community Builder @CreativeMornings Rotterdam.
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Luis
Bracamontes
luisbracamontes
Male
Netherlands
Netherlands
Netherlands
German, English, Spanish, French
MediaAC 2 2016-2018
VRisch, Virtual Reality for Business
Academic career

The aim of this research was to evaluate the state of the art of contemporary Virtual

Reality and 360º Video works that experiment with different strategies to explore

narrative language for immersive media. Based on Sandy Louchart’s Emergent

Narrative theory and Ruth Aylett’s Narrative Paradox concept, as well as Janet Murray’s

Hamlet on the Holodeck, this research analysed how contemporary creators (such as

filmmakers, developers, media artists) participate in the construction of an early

narrative language proper to immersive media than, in time, can stand aside film,

theater and literature.

The case studies examined throughout this research were based on the main key

features explored according to Louchart’s Emergent Narrative theory and Janet

Murray’s Hamlet on the Holodeck analysis of storytelling in immersive spaces: whether

they implement a participative or an authoring storytelling system, how they address the

elements of presence (telepresence) and agency (teleaction) in the immersive space, if

the narrative is linear or nonlinear, and the levels of interactivity they provide in the

experience. The main criteria to select the pieces is that they cannot be fully interactive

video games in VR, nor they can be plain 360º films with no interaction included in the

experience.

To achieve this, the methods chosen were literature review about the nature and

evolution, as well as the challenges and potential of immersive new media (VR and 360º

video), theoretical analysis under Louchart’s Emergent Narrative and Murray’s Hamlet

on the Holodeck and comparative analysis of pieces of work from contemporary media

artists and other creators. As a result, the conclusions compile a series of best practices

and narrative resources to further explore the construction of a narrative language for

content in Virtual Reality and 360º video.

I did my studies in Communication Studies specializing in Marketing and Storytelling for Brands, focusing on how to connect people, projects, and brands through the right channels, message, concept and narrative.

Luis Bracamontes is a digital media producer & queer poet specialised in Storytelling with VR & AR. He has a B.A. in Communication Sciences and graduated from the Media Arts Cultures Erasmus Mundus Master. In 2014, he was awarded the "Youth Achievement Award" in Morelia, Mexico for his trajectory with Performing Arts. His AR installation "Memorial to Forgotten Sounds" (Team effort) was featured in the Ars Electronica Festival (2017) and his interactive VR poem "Time Travelling to Let You Go" received an Honorable Mention in the Tech-Crunch Hackathon in San Francisco (2018).

He has worked as a storytelling marketing consultant and trainer in Malaysia, Austria and Mexico. He is currently the Content Manager at the dutch digital bank, bunq & the Community Builder at CreativeMornings Rotterdam. As well as host and creator of Unwanted Words Queer Poetry Nights.

Communication & Marketing
The evolving VR narrative: How contemporary creators are reinterpreting storytelling for Immersive media
remain in EU
Create a new media creators network for collaborations.
Media Arts Cultures related activities
NIME Conference
"Memorial to Forgotten Sounds", presented in NIME Conference May, 2017 in Copenhagen, Denmark, and in Ars Electronica Festival September, 2017 in Linz, Austria. "Time Traveling to Let You Go: 360º Interactive Queer Poem", Honorable Mention at the TechCrunch Hackathon in San Francisco, 2018.
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