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The aim of this research was to evaluate the state of the art of contemporary Virtual
Reality and 360º Video works that experiment with different strategies to explore
narrative language for immersive media. Based on Sandy Louchart’s Emergent
Narrative theory and Ruth Aylett’s Narrative Paradox concept, as well as Janet Murray’s
Hamlet on the Holodeck, this research analysed how contemporary creators (such as
filmmakers, developers, media artists) participate in the construction of an early
narrative language proper to immersive media than, in time, can stand aside film,
theater and literature.
The case studies examined throughout this research were based on the main key
features explored according to Louchart’s Emergent Narrative theory and Janet
Murray’s Hamlet on the Holodeck analysis of storytelling in immersive spaces: whether
they implement a participative or an authoring storytelling system, how they address the
elements of presence (telepresence) and agency (teleaction) in the immersive space, if
the narrative is linear or nonlinear, and the levels of interactivity they provide in the
experience. The main criteria to select the pieces is that they cannot be fully interactive
video games in VR, nor they can be plain 360º films with no interaction included in the
To achieve this, the methods chosen were literature review about the nature and
evolution, as well as the challenges and potential of immersive new media (VR and 360º
video), theoretical analysis under Louchart’s Emergent Narrative and Murray’s Hamlet
on the Holodeck and comparative analysis of pieces of work from contemporary media
artists and other creators. As a result, the conclusions compile a series of best practices
and narrative resources to further explore the construction of a narrative language for
content in Virtual Reality and 360º video.
I did my studies in Communication Studies specializing in Marketing and Storytelling for Brands, focusing on how to connect people, projects, and brands through the right channels, message, concept and narrative.
Luis Bracamontes is a digital media producer & queer poet specialised in Storytelling with VR & AR. He has a B.A. in Communication Sciences and graduated from the Media Arts Cultures Erasmus Mundus Master. In 2014, he was awarded the "Youth Achievement Award" in Morelia, Mexico for his trajectory with Performing Arts. His AR installation "Memorial to Forgotten Sounds" (Team effort) was featured in the Ars Electronica Festival (2017) and his interactive VR poem "Time Travelling to Let You Go" received an Honorable Mention in the Tech-Crunch Hackathon in San Francisco (2018).
He has worked as a storytelling marketing consultant and trainer in Malaysia, Austria and Mexico. He is currently the Content Manager at the dutch digital bank, bunq & the Community Builder at CreativeMornings Rotterdam. As well as host and creator of Unwanted Words Queer Poetry Nights.